DianaTan.net

The Adsense unit format is changing again and 3 new text and url placements will come to play in a few weeks on the most popular 300×250, 336×280 and 728×90 px units.

The url has been placed aside the ad title in all these units and the Adsense team promises that CTR will improve with the new format. Here is what they will look like.

The leaderboard (728x90px) with four ads is much more readable and will provide an excellent CTR as I see it. As for the rectangles, optimization testing would again be needed to see what suits these ads as the url has come on the side and will interfere with title visibility.

I would really like the Adsense team to introduce the popular 500px and 550px wide ad units which is the popular content width of many blog and the ads will fit perfectly. We have spotted several strange Adsense ads over the years like ads with 2×2 ads, favicons, no titles, titles in italics and no Ads by Google and interactive keywords. Lets see how this will work out.

If you don’t see the new ads right now, they will eventually roll over to your site in a week. Do you like the new ad formats?

I still find it puzzling that some blogs with broken English claiming to write good contents are getting humongous traffic and allowing them to earn monthly from Adsense. This seems to be a trade secret that not all successful bloggers are willing to share. The secret to earning a lot of money from the blogs seems to be the organic traffic from search engines and repeat readers. The reason I am blogging about it here is in the hope that some successful bloggers will share their methods to earn from Adsense and other programs so that we can learn from the more successful bloggers. Sometimes, it takes a small step to doing things different that brings in the monthly income. Most probably the more successful bloggers might read this post with smugness with their online success that the general bloggers miss out on. I hope someone will enlighten me through the comments.

Till today, Revenue sharing of Google Adsense was not officially stated and that’s why there were lot many speculations on Internet about the same. But today Google’s Product Management, Vice President Mr. Neal Mohan posted an update on Adsense blog announcing or sharing the revenue share of Adsense for Content and Adsense for Search product with Publishers. 68% of total advertisement revenue of Adsense for Content goes to Publishers account and rest 32% remains with Google for enhancement of system as well as revenue for Google. For Adsense for Search, Google gives 51% to Publishers and keeps 49% with itself. This transparency from Google will definitely add value and extra Publishers to their Adsense service which is one of the best CPC (Cost per Click) network.

As per the official announcement,

AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google’s costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed.

For Adsense for Search Publishers

We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. As with AdSense for content, the proportion of revenue that we keep reflects our costs, including the significant expense, research and development involved in building and enhancing our core search and AdWords technologies. The AdSense for search revenue share has remained the same since 2005, when we increased it.

What is Adsense for Content and Adsense for Search?

Adsense for Content are ads appearing on a website which is using Google Adsense for monetization. You can see 336 x 280px, 300 x 250px ads or 468 x 60 or in different sizes where you can see “Ads by Google”. These ads are served from Google Adsense server for which Advertisers pays to Google thru AdWords service. and Adsense for Search is the Adsense ads appearing on the search result page of a website using Google’s Custom Search. You can try searching a keyword on this site and see ads appearing on top and bottom of the search result.

I wonder how some bloggers manage to cash out Adsense month after month while my income takes months to hit the cash out level of USD100. Some bloggers have 1 or 2 active blogs that they earn so much each day. This month, I have reached about USD97 and with just a few days left, I am earning pennies each day and looks like it may take another month to hit the USD100 mark. Any suggestions on how I can leverage more from my blogs to earn free money from Adsense? While some bloggers update everyday, there are those who update once or twice per week like myself and yet earn so much month after month. Hope to get some useful feedback on how to earn more and be a successful blogger that you see online.

I just got an email from a fellow blogger that the skyscraper ad format does not generate much money compare to 360 pixels. Therefore, I switch back to my former theme to use leaderboard ad format that is wider in width right at the top. Bear in mind that your Adsense ads need to look like part of your blog’s theme and colours and not stand out like a sore thumb on its own. I am just too lazy to hunt for a new WordPress theme and besides, I don’t have much time to tinker around to see what works and what doesn’t. I have also made the title more SEO friendly so that the blog can be found easily based on certain key words. Well, here are my tips for now and if I miss out anything else, feel free to email me.