5 Ways to Build your brand using twitter

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Whether you’re a national name or local start-up, it’s important to keep your brand on the tips of consumer’s tongues–or at least on the tip of their cursor. Reinforcing your name and your product is relevant in every stage of the business cycle, and a cornerstone of smart internet marketing. After all, brand recognition drives web sales. If your business offers e-commerce, know that smart internet marketing is a way drive revenue quickly and cost-effectively. Twitter trends are an overwhelming flux of seemingly irrelevant buzzwords.

Here’s a smattering of today’s top Twitter trends:

It may be hard to believe these words are worth repeating, but this chatter could mean traffic for your website and business. How do you run with the word-flow without getting lost in a deluge of diatribe?

Five pointers for smart internet marketing with Twitter trends:

1. Ride The Right Trends – Not every high-flying topic is going to be brand-supportive, so choose trends wisely. Know what your bottom line is, and make sure your chosen keyword won’t detract from your brand equity.

2. Timing Is Everything – Just as today is a chance to introduce your business through exciting, new trend associations, yesterday’s buzz is just that–in the past. It’s best to stick to the day’s trends to attract as many eyes as possible.

3. Be Creative – Engage the banter around trending topics through clever promotional copy. If you own a cleaning company and wanted to catch today’s #nowplaying trend, think about unique plugs and points of reference for your brand. A client’s home entertainment center, perhaps. You could run with this: ‘ #nowplaying in your living room: Clean, Calm, Collected.’ Just remember to link to your service.

4. Pace Yourself – Piggy-back on Twitter trends strategically. Don’t abandon straight-forward promotional tweets as part of your marketing mix just yet. You should still routinely communicate who you are and what you offer to your core market in plain Twenglish. Use trending creatively to boost short-term sales through web-exclusive incentives, or to remind consumers of recently-launched products.

5. Invent The Wheel (Or Word) If You Must – Don’t see enough opportunities to creatively spread the word? Take initiate to get new keywords trending by tagging a concept, category, or catchphrase. Who knows? Maybe you’ll start tomorrow’s top trend–and drive brand awareness through smart internet marketing while you’re at it. Don’t miss an opportunity to promote your brand and your product with personality. Don’t be afraid of using humor (carefully!) when there’s an opportunity to shine. Twitter’s snappy stream of top trends is a high-low stream of abridged messages–the perfect platform to stand out with short, sweet and smart internet marketing. Spread your message by turning your Tweets into a conversation. Make your 140 characters worth a thousand words by knowing which trends work for you, seizing its moment, starting a conversation–and most importantly, using it when it’ll help you most.

Liu Wei, the Armless Pianist – China’s Got Talent (English Annotations)

Food for Thought, General, YouTube No Comments

Liu Wei, despite his disability, is able to play a beautiful rendition on the piano with his toes. He lost his arms in an accident and the whole world turned upside down for him. But with his mother’s encouragement, he pick up and learnt to play the piano with his toes to give the audience beautiful music. Watch this Youtube video of Liu Wei and be thankful for the little blessings that come along your way.

House on Auction

Diana's Diary, Food for Thought, General, Services No Comments

I was looking through the newspapers and came across a terrace house on auction near my home. For the price offered and the locality, I am not attracted to buy it up since people are still staying in. There might be problems to evict the previous owner and it might become messy. So, no, I will put my money in the bank and earn interests. But if you intend to sell your house, then you might like to check out the link above – simply enter your zip code and it is easy peasy.

I have bought and stayed in a 3 room HDB flat in Singapore and it was so small like a pigeon hole. Whatever you say, can be heard next door and there was no privacy. At that time, I stayed alone though I shared the costs with my sister. The flat has long been sold for some profit and I was very relieved when everything was settled. There are many people who sell their house in order to upgrade to a bigger home. It is fine as long as you can afford it and plan well in terms of finances such as whether you can afford to pay in the long term or not in case you lose your employment.

Hence, selling your house need not be a chore anymore with all the technology being set up to make life so much easier. You can then have a peace of mind doing the things you love and continue to do so.

Making a Movie

Diana's Diary, Food for Thought, Gadgets, General, Products No Comments

Some months back, I bought a discounted book on Video making for Dummies. Yes, it was the Dummies range of books that teach you to do lots of other things written by various authors. After reading the book, I managed to create my first video using Microsoft Vista and used DVD ripper to extract some songs from my collection of CDs just for the movie. The DVD ripper was easy to use and comes with my computer. Even the movie maker was part of the package of Windows Vista that I have never explored before. It is part of my hobby to learn new stuffs and this is one of them using the computer.

By using the DVD ripper, I am able to extract out my favorite songs from my CD collection and add them here for visitors to view. It is in one of my old posts and if you have been following my blog, you would have come across it some months ago. I managed to add credits and scrolling text that moves from top to bottom with slide transition.

I am happy with my own achievement as this is self taught – all from reading the Dummies book bought from MPH. At least, after reading, I managed to do the basic necessity to create my very own first movie and uploaded to Youtube for public viewing. I certainly love to explore new tricks and tips on the computer and enhace my IT skills.

Came Back from KL Last Night

Diana's Diary, General No Comments

Last night, I reached Penang after driving from Tapah to Bukit Merah and help my colleague who was tired from too much driving in KL. We met up with a potential client at 12:00midnight until 2:00am to discuss about his sports courts. There were 7 of us who met up at A&W, a 24 hour outlet near our place. I guess they are night owls and nocturnal. While we are rather sleepy and had to get dressed up at this God forsaken time just to meet up and discuss matters with them. And they could only meet up with us after they have ‘sembahyang’ during the Puasa month. And today, I have to type of revised quotations and fax to my supervisor to check before emailing it out and hopefully, they will confirm soon. This is our third time meeting up.

I am now going on a Diet for Weight Loss

Diana's Diary, Food for Thought, General, Products No Comments

I have decided to eat less now since last week and lost about 2 kg. My doctor has advised me to lose weight since I am now overweight as I love food too much. But I have to have better self control and eat less since I don’t exercise even though I have a tread mill at home. I might even go for a healthy weight loss diet to cut down on those calories. Losing weight is not easy but putting on weight takes no effort. I need to lose much weight to an ideal weight about 65kg or even less if possible. Now I am eating about half of what I used to eat and my weight will surely go down but ever so slowly.

I have a food blog and watching those tempting photos remind me of the good food I used to enjoy. But I need to refrain from eating too much for a better health. When you have healthy Body Mass Index (BMI), you won’t get sickness or contract diseases so easily. Most of the sickness come because of unhealthy diet and lack of exercise or sedentary lifestyle. Hence, I need to have more discipline to eat less from now onwards. Life is not about eating but to have healthy heart and body to do the necessary tasks each day and to enjoy life to the fullest – being free from sickness and disease.

How to sort folders in Windows on basis of size

Food for Thought, General, Technology 3 Comments

When you start managing your hard disk space on computer, the most important thing is to find out the culprit folders. If you are having lot many folders in a drive, then that may take too long to clean them and get some free space, but if that drive’s folders are sorted on basis of their size, then it will not take much time to cleanup your disk. As there is no “Sort folders on basis of size” is available by default in any version of Windows, that’s why you will have to use third party software to do the same. Sort by Size options in there in Windows for files but not for folders. So, here are some awesome tools to sort folders in Windows XP, Vista or Windows 7 computers.

Disk Space Fan – Analyze Hard Disk Space

A wonderful tool to show used and free disk space thru a pictorial diagram. It shows the folders in a drive or sub-folders of a folder sorted by their sizes. By using this tool, you can have a picture of distribution of disk space in different folders. Once that is done, you can pick up the culprit folder and start cleaning that by sorting the files inside that folder by using “Windows default” sort button.

Folder Size – Freeware (Sort Folders on Size)

This is another disk analysis tool thru which you can have a detailed page for each folder showing lot many information including folder size. Based on the data provided by this tool, you can analyze folders in your drive or any network shared folders as well. Once you are done with that, you can start cleaning up the files and sub-folders after that.

Folder Size for Windows XP

It is an older version of Folder Size only applicable for Windows XP. As the explorer of Windows Vista and Windows 7 is very different from Windows XP, it doesn’t work on Vista or 7 but it works smoothly on Windows XP. Again, you can scan your hard disk drives or network folder to get the list of folders with huge size and start cleaning up them.

What a Pity – He could not get a job!

Diana's Diary, Food for Thought, General, Technology No Comments

My mother’s church friend’s son who studies in UK and graduated with a Master’s degree could not pass any interview and has not been working since graduation. What a waste! He is about the same age as my youngest sister. I guess he is just not blessed to hold a job. Perhaps he has very high expectations and salary during the job interview that they could not afford him. Being the only son, his parents did not pressure him to take up lower paying job like working in Mac Donald’s. I guess he is lucky that his parents love him regardless of the situation and still support him when they are still alive.

What is the Best Investment?

Diana's Diary, Finance, Food for Thought, General, Products No Comments

With the inflation rate at about 4%, and your value of money decreasing by the year, have you ever considered to put your money to buy gold instead? Gold is a good hedge against inflation and the value of gold has been increasing steadily for the last 10 years. When I was small, a gram of gold costs only RM21.00 which has now balooned to RM126.00 per gram. So, if you have invested your money in gold at that point in time, you would have made money today. India is the biggest consumer of gold with its citizens wearing gold accessories to look attractive. I have also open a Gold Investment Account with Public Bank and bought about 40gm of gold to be put in the bank for at least 1 year.

My First Nuffnang Check Finally Arrived

Diana's Diary, Finance, General, Money No Comments

Yesterday, my first ever Nuffnang cheque arrive in the letter box and I promptly banked it in my account at Public Bank. The amount was for RM50.82 and after deducting RM1 for the charges, it came to RM49.82. Nevertheless it is still money from blog advertisements. I am elated that though the amount is not that much compared to other bloggers, to me, something coming in is better than nothing at all. Just click on the image above to enlarge the picture for a clearer view! Thank you, Nuffnang! Your programme certainly rocks and that is why so many bloggers are turning to Nuffnang compared to Adverlets. This is proof that Nuffnang definitely pays its fellow bloggers

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